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Asch’s Conformity Experiment: Can You Withstand Groupthink?
Learn more about Solomon Asch's study on whether peer pressure can be strong enough to change our perception.
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About This Resource
Sprouts makes educational videos about psychology, pedagogy and child development. The short animated videos are aimed to inspire and broaden your knowledge with these areas.
Resource Focus:
In the 1950s the psychologist Solomon Asch devised a study to investigate whether peer pressure can be strong enough to change our perception, and make us believe in things that are not true. To do so, he set up a clever experiment on conformity that raises questions about our ability to think freely.