About This Resource

Sprouts makes educational videos about psychology, pedagogy and child development. The short animated videos are aimed to inspire and broaden your knowledge with these areas.

Resource Focus:

Learning happens inside our brain when new information connects with existing memory. When we are excited or enthusiastic our brain happens to do that much better.

In a famous experiment American psychologist, Hans Breiter put cocaine addicts into an MRI. The effect of the drug excited the addicts and the researcher saw a lot of activity in what’s called the Nucleus Accumbent. German scientists did the same experiment with young men and pictures of Porsche cars, which caused the same area to light up. When they did it with pictures of a Daihatsu.. it didn’t. What’s going on here?